3/16/2024 0 Comments Scarface the world wall posterSo why not just settle for social stardom? “You may potentially only make it so long as a creator, in terms of the amount of competition and new people entering every single day capturing audiences. “What a creator could be making on a brand deal or just monetizing through YouTube may be drastically higher than what they would make being an actor on a show,” he says. But just because they have millions of followers doesn’t mean they should expect A-list status. Jonathan Chanti, chief growth officer of influencer talent agency Viral Nation Group, says that “90 percent of our longform creators have the aspiration” to appear in film and TV. After racking up millions of followers on TikTok, Instagram and YouTube, these influencers turned to Hollywood. Maer Roshan, co-editor-in-chiefĪddison Rae now has her sights set on acting. As we make our way through 2024, that’s something we should all keep in mind. No, Hollywood may not be what it used to be - nothing ever is - but it’s still unlike any other place in the world. So, as a much-needed reminder of all this town still has to offer, this week THR is serving up “50 Reasons We (Still) Love Hollywood” (page 36), a pre-Valentine’s Day cover package designed to help jog readers’ memories about how lucky we are to live where we live and work where we work. Name another city that churns out as much original intellectual property (and inspires so much IP theft), that triggers as many ideological attacks (from both the right and left), and that has enough creative heft and might to marshal an exuberant global cinematic phenomenon capable of bridging the vast cultural gulf between Christopher Nolan and an 11-inch-tall plastic doll (hooray for Barbenheimer!). Name another city that attracts so many talented, ambitious, hopeful young artists even TikTok stars, who could ply their curious trade from any region they choose, have made Hollywood their unofficial capital. In fact, I would argue that this town remains, for all its problems, the most powerful cultural center on Earth, still a golden land of dreamers that continues to set the entertainment agenda for the rest of the planet. Because despite all the above-mentioned disasters and more - floods, fires, Matthew Perry’s death - there is still plenty about Hollywood to feel good about. Take a deep breath before burrowing farther into your underground bunkers.
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